Case Studies
76 Lubricants RedTac
Cannon’s Racks and Axles
When Wallace Cannon opens the hood of a car, he sees red. As the owner of Cannon’s Racks and Axles in Columbus, Georgia, that’s exactly what he hopes to see. During the eleven years he’s been in business, Cannon has dabbled with different kinds of greases and has come to depend on 76 Lubricants”RedTac.
"I’ve had customers come in five years after I worked on their car," Cannon says, "and the grease is still red and intact; it hardly has any signs of wear."
Cannon has built a solid reputation on providing excellent service and quality work. To maintain that high standard, Cannon carefully chooses products that he’s personally tested and found to be exceptional.
RedTac Grease plays a vital role in the success of Racks and Axles. Without it, Cannon would have to do a great deal more work with just short-term results. As Cannon explains, "it is crucial to use a grease that can withstand time and wear to ensure part longevity and little necessity for repair or replacement work." He knows both his business and costumers are ultimately saving money by purchasing RedTac, versus spending less on grease that will not fight corrosion during daily operation.
Cannon’s great working relationship with Phil Carter, the Whatley Oil and Auto Parts rep who provides Racks and Axles’ quality products, also contributes to the company’s success. Cannon knows he can rely on Carter to consistently supply innovative 76 products just as Cannon’s customers can depend on his great service. It’s a relationship built on mutual trust and common high standards.
76 Lubricants’ products and representatives meet the demanding standards of Cannon and his customers. RedTac’s longevity and ability to protect parts against corrosion, as well as Carter’s reliability, save Cannon valuable time, work and money. Cannon trusts the 76 Lubricants’ Company with his reputation because he is confident they serve the integrity of his business.
76 and Nascar
76 Lubricants in the Victory Lane
Fifty-one years ago, when the checkers welcomed the winner across the finish line at the very first NASCAR competition in Daytona, 76 Lubricants was there. Since then, our continuing sponsorship has proven the longest in the history of sports car racing. Our quality products are the choice of champions because, like them, we run a fast-lap around the competition, even in the most chassis rattling conditions.
Our winning tradition can be seen in action at NASCAR tracks across America. 76 Lubricants products are so well regarded that they are used by over 50 percent of all NASCAR Winston Cup winners, including this year’s winner Ward Burton in the Daytona 500. We take great pride in the fact that our products contribute to the success of these white-knuckled champs.
It’s no surprise that so many winners use the award winning 76 NASCAR line of lubricants. 76 High Performance Motor Oil contains anti-wear agents and contributes to less oil consumption between changes and better cold weather starts. 76 Synthetic Motor Oil provides outstanding oxidation resistance, low volatility for reduced oil consumption and superior high and low temperature protection even in extreme operating conditions. 76 NASCAR High Performance Gear Oil and 76 NASCAR High Performance Grease are the only gear oil and grease to carry NASCAR’s official automotive aftermarket logo. They are specially designed for high performance racing vehicles operating in high speed and high temperature conditions. 76 Firebird LD Motor Oil is formulated with high quality re-refined base stocks and is the first re-refined lubricant used in NASCAR sanctioned events. This recycled oil helps preserve the environment by reducing oil waste, promoting proper disposal and eliminating the need to deplete virgin oil resources. With a product line as reliable and innovative as ours, drivers can sit back, relax, and watch the dust fan out in the rearview.
76 Lubricants is in the driver’s seat of the most demanding industry standards for quality and performance. Our specially designed line of products has become synonymous with the power, speed and strength that NASCAR represents. Expect 76 Lubricants to continue to be on the lead lap. We’re not only the choice of champions, but winners as well. See you in the Victory Lane.
